Email Marketing.
Email can maintain a useful relationship with people who have chosen to hear from you. We start with list quality, consent, relevant content and subscriber expectations.
The right channel starts with the right context.
This service may be useful when:
- You have a contact list collected and managed in line with applicable rules.
- Your business benefits from staying in touch after the first interaction.
- The content, publishing frequency and person approving messages are defined.
We do not use purchased lists or send messages without a suitable legal basis. The platform, technical setup and data responsibilities are agreed before activation.
The plan becomes work we can review.
The steps depend on the industry, account access and agreed responsibilities.
- 01We review how the list was collected and organised before using it.
- 02We plan segments and messages around relevance.
- 03We set up newsletters or automations on the agreed platform.
- 04We review deliverability, unsubscribes and subscriber responses.
Data makes sense in context.
The measures depend on the goal and what can be measured reliably.
- Deliverability and sending errors
- Clicks and useful actions after exposure
- Unsubscribes and complaints
- Segment and automation performance
One measure cannot tell the whole story. We consider it alongside lead quality, the website experience and market conditions during the period.
Before we begin.
Can you import any existing list?
Not automatically. We review how a list was collected and the permissions before using it; importing a list without a valid basis is not an option.
Which email platform do you use?
We choose a platform together based on the systems you already use, your requirements and costs. We do not assume a particular subscription.
Does the service include automations?
Suitable automations are defined around the customer journey and included in the agreed plan.
Channels that can work together.
Let's see whether this perspective fits.
We start with your goals, offer and business questions.
Talk to us