Google Ads.
Search campaigns can connect an expressed need with the right offer. We start by understanding search intent, the landing page and the action you want people to take.
The right channel starts with the right context.
This service may be useful when:
- People are searching for products or services like yours.
- Your offer and landing page can clearly meet the search intent.
- We can define a useful action and measure it consistently.
Paid advertising cannot, on its own, make up for an unclear offer, a difficult website or insufficient market demand. We discuss the budget and estimates before launch.
The plan becomes work we can review.
The steps depend on the industry, account access and agreed responsibilities.
- 01We research search intent and organize campaign themes.
- 02We plan campaign structure, messaging and targeting around your goals.
- 03We check conversion tracking and traffic quality.
- 04We review search terms, costs and results to prioritize optimizations.
Data makes sense in context.
The measures depend on the goal and what can be measured reliably.
- search-term relevance
- qualified actions and conversion rate
- cost per action, considered alongside margin and customer value
- reach and impression share, where data is available
One measure cannot tell the whole story. We consider it alongside lead quality, the website experience and market conditions during the period.
Before we begin.
Does Google Ads only mean search ads?
Search is a common starting point. The right formats and networks depend on your goal, audience, offer and what can be measured responsibly.
Can you guarantee a cost per customer?
No. Costs depend on demand, competition, the offer, the landing page and other changing factors. We set hypotheses and review real data after launch.
What needs to be ready before a campaign?
A clear offer, landing pages suited to the traffic, account access and a shared definition of the actions that matter.
Channels that can work together.
Let's see whether this perspective fits.
We start with your goals, offer and business questions.
Talk to us